Sales Scape

Bringing you the latest insights from the inside sales, customer care, and account management subject matter experts here at Salelytics.

Sales Scape

Bringing you the latest insights from the inside sales, customer care, and account management subject matter experts here at Salelytics.

Sales Scape

Harnessing the Power of Video: A Game-Changer for Modern Marketing

by Shelley Wildenberg
August 29, 2023
Elevating Brands through Digital Engagement and Connection

The power of online video has set its place as a major force, projecting to occupy 82.5% of total web traffic in 2023 according to a video marketing survey conducted by Statista. This shift signifies an important milestone, establishing video as the champion of online content.

A remarkable 86% of marketers have embraced the transformative potential of video as an integral part of their content marketing strategy. Video captivates audiences, expresses emotions, and establishes meaningful connections on a level that static media cannot.

An analysis of the past several years reveals the impact that video has had on modern marketing approaches. Since 2016, there has been an impressive 25% increase in the number of businesses that employ video as a necessary component of their marketing strategies. This growth highlights the power of video in shaping today's marketing landscape.

For companies like Salelytics, these figures represent more than mere statistics; they symbolize a shift in how brands engage with their audiences. The rise of online video consumption presents an opportunity to increase engagement, cultivate brand loyalty, and drive conversions. By harnessing this video-centric trend, businesses can craft narratives, build instant connections, and enhance their presence across various social platforms.

In summation, the 2023 statistics paint a vivid portrait: video is not a just supplementary tool, but rather the driving force in digital engagement. For entities like Salelytics, acknowledging this potential can spark success, enabling the company to unlock new dimensions of audience connection.

Embracing video marketing isn't just a choice—it's a strategic and necessary move. 

Key Insights:

  • Online video is poised to command 82.5% of web traffic in 2023, highlighting its power in the digital landscape.
  • An impressive 86% of marketers are currently leveraging videos as a pivotal element in their content marketing strategies.
  • From 2016 onward, there has been a substantial 25% increase in the adoption of video as a pivotal marketing approach by businesses.
  • For companies like Salelytics, these statistics underline the potential of video to elevate engagement, foster loyalty, and magnify brand outreach.

In today's world, video is an instrumental tool that has the potential to propel brands toward growth and connection.

Shelley Wildenberg, Senior Content Marketing Specialist
As a Senior Content Marketing Specialist, I am dedicated to all things Salelytics branded. My passion for marketing and design fuels my enthusiasm for every aspect of the content creation process. Whether it's conducting research, designing, or collaborating with my colleagues, the dynamic environment at Salelytics offers me new opportunities to learn each day.


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