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Sales Scape

Bringing you the latest insights from the inside sales, customer care, and account management subject matter experts here at Salelytics.
Want to be kept up to date on the latest Sales Scape news?

Sales Scape

7 Tips to Close More Sales

by Franny Goolsby
September 18, 2023
A seasoned sales pro's advice to help you close more deals.

In the world of sales, closing the deal is the ultimate goal. It's the moment when all your hard work and effort comes together in a successful transaction. However, as anyone who’s ever worked in sales can tell you, closing sales isn't always easy. There’s no specific formula to it, but, after working in sales for over a decade I’ve found some tried-and-true techniques that can help you seal the deal more effectively. Here are seven tips to help you close your sales!

1. Guide, don’t sell

Provide insights, strategy, and ideas to the potential client. By showing your expertise and how you’ll add value to them, you show them the benefit of your solution and that you’re on their side.  You show that you want to be a partner in their success, instead of just looking for a quick sale.

2. Leverage social proof

People trust the experiences of others. Share success stories, testimonials, or case studies that highlight how your product or service has benefited similar customers. This social proof reassures prospects that they are making the right choice, and makes their commitment feel easier.

3. Be patient

When you finally get in the situation to close a deal it can be easy to get overzealous and push too hard. Don’t try and force it. This will decrease your chance of winning new opportunities and hurt your long-term relationship with your client. A little push is ok, you can create a sense of urgency, just know when it’s time to back off.

4. Listen intentionally

Active listening is an often-overlooked skill in sales. Pay close attention to the prospect's words, tone, and body language. This helps you understand their needs and objections better, allowing you to better overcome their objections.

5. Know your stuff

This goes without saying but you need to have a deep understanding of your solution and how it applies to the client's business. Knowing your stuff is a must to show that you’re a credible partner who will bring value to their company, and it’ll allow you to be more agile when overcoming objections or answering their questions.

6. Be honest

You don’t want to find yourself in a position where you’re trying to put pen to paper to get a deal done and you have to walk back a promise that you made earlier in the process. If you get asked about something that’s impossible for you to do, just say so. The honesty will help forge a connection, and nothing breaks a relationship faster than not being truthful.

7. Be authentic

Authenticity means being yourself, being honest, and genuinely caring about your prospect's needs. Don't resort to gimmicks or over-the-top sales tactics. Instead, focus on building a real, human connection. Share your passion for your product or service, and let your sincerity shine through in your interactions. Authenticity builds trust, and trust is the foundation of a successful sale.


Closing a sale is both an art and a science. While these tips can give you a strong foundation, remember that no one-size-fits-all approach exists. Adapt your approach to each prospect's unique needs and preferences, and you’ll be hitting your sales goals in no time. Good Luck!

Franny Goolsby, Senior Vice President, Sales
Franny Goolsby began her career at Salelytics in 2008 on the Executive Sales team. Her expertise spans from Fortune 500 Companies to new startups. As she works intimately with prospects and clients to implement strategic business plans beyond traditional feet on the street sales models - she identifies their go-to-market sales challenges and develops solutions to drive incremental revenue.

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