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Bringing you the latest insights from the inside sales, customer care, and account management subject matter experts here at Salelytics.
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Sales Scape

The Evolution of Patient-Centricity

by Franny Goolsby
October 18, 2023
A year in review and a look at what's ahead!

In the ever-evolving landscape of healthcare, one concept that has been gaining increasing attention and importance is patient-centricity. Patient-centric care puts patients at the heart of the healthcare system, with the aim of delivering personalized, holistic, and more accessible healthcare services. While the concept of putting the patient at the center of their own care is not new, the past year has witnessed remarkable progress and change in the world of patient-centric healthcare. In this blog post, we will explore the evolution of patient-centricity over the past year and discuss the exciting future that lies ahead!

(If you’re not familiar with the concept of Patient Centricity, here’s a quick breakdown

The Year of Telemedicine and Digital Health

Over the past year, the adoption of telemedicine and digital health solutions has soared. The COVID-19 pandemic accelerated the integration of technology into healthcare, and this trend shows no signs of slowing down. In fact, the CDC states that in 2021 37% of adults in the U.S used telemedicine (CDC). These technologies have not only made healthcare more accessible but have also emphasized the importance of patient engagement. As healthcare systems scrambled to adapt to the new reality, they began prioritizing digital tools that empower patients to take control of their health.

With the help of telemedicine, patients can now consult with healthcare providers from the comfort of their homes, reducing the barriers of distance and improving accessibility. This not only reduces the burden on in-person healthcare services but also empowers patients to actively engage in their care, as they become more responsible for monitoring their own health and symptoms.

Personalized Care Plans

The past year has witnessed a growing emphasis on personalized care plans, tailored to each patient's unique needs and circumstances. Advances in technology and data analytics have allowed healthcare providers to collect and analyze patient data to create more effective and customized care strategies.

By understanding a patient's medical history, lifestyle, and preferences, healthcare providers can develop treatment plans that align with the individual's goals and values. This approach fosters trust and collaboration between patients and their healthcare teams, as it acknowledges patients as active participants in their own care.

Empowering Patients with Information

With the rise of patient portals, health apps, and wearable devices, patients today have access to an unprecedented amount of health information. They can review their test results, track their vital signs, and even research their conditions online. This access to information encourages patients to become better informed and more engaged in their healthcare decisions.

On top of that, healthcare providers have become increasingly proactive in educating their patients, helping them interpret the information they find and empowering them to make informed choices. This not only fosters a sense of ownership over one's health but also promotes better adherence to treatment plans. The push for patient education has significantly contributed to the patient-centric shift in healthcare.

Patient Feedback and Satisfaction

Patient feedback and satisfaction have become integral components of healthcare service quality. Hospitals and healthcare organizations have started placing a greater emphasis on soliciting feedback from patients to identify areas of improvement.

Engaging patients in this way not only helps healthcare providers understand the unique needs of their patients but also builds trust and a sense of partnership. The past year has seen a growing number of healthcare facilities using patient feedback to refine their services and make the patient experience as seamless and satisfying as possible.

What Lies Ahead

The future of patient-centricity is bright, with several exciting trends on the horizon. Here's a glimpse of what we can expect:

  1. Artificial Intelligence (AI) and Machine Learning: AI-powered solutions will help healthcare providers predict patient needs and provide timely, proactive care, as well as the use of big data to personalize treatment plans, providing more tailored care that fits patients' unique needs and lifestyles.
  2. Remote Monitoring: The adoption of remote monitoring tools will continue to grow, enabling patients to manage chronic conditions more effectively.
  3. Mental Health Integration: An increased focus on mental health and wellness will be integrated into patient-centric care models.
  4. Empowerment through Data: Patients will have even more control over their health data, fostering a sense of ownership and responsibility for their well-being. As the field of genomics advances, we can anticipate an increase in precision medicine, where treatment plans are meticulously crafted to match a patient's genetic makeup. This approach has the potential to revolutionize how we treat chronic diseases and conditions.
  5. Collaborative Care Teams: Healthcare teams will continue to expand to include various professionals, providing holistic care that addresses both physical and mental health.


Patient-centricity is not a destination it’s a journey, and it's a journey that holds great promise for improving the healthcare experience for all. The next year and beyond will likely bring even more exciting developments in the field of patient-centric care, ultimately leading to a healthier and more patient-empowered society.

As we move forward, it's clear that the patient-centric approach is here to stay, and it's only going to get better. Healthcare is evolving, and the patient is at the heart of it all. Looking to adopt a patient-centric strategy and be on the cutting edge of the future of healthcare? We’re here to help. Click here to schedule a discovery call today to learn more about how we can help you and your patients!


Franny Goolsby, Senior Vice President, Sales
Franny Goolsby began her career at Salelytics in 2008 on the Executive Sales team. Her expertise spans from Fortune 500 Companies to new startups. As she works intimately with prospects and clients to implement strategic business plans beyond traditional feet on the street sales models - she identifies their go-to-market sales challenges and develops solutions to drive incremental revenue.

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