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Sales Scape

Bringing you the latest insights from the inside sales, customer care, and account management subject matter experts here at Salelytics.
Want to be kept up to date on the latest Sales Scape news?

Sales Scape

Why Do Companies Outsource?

by Tessa Vogel
April 24, 2023
Depending on the business need, it may not make sense to go it alone. Understand the advantages of outsourcing and whether it’s right for your current team.

Do you remember your 30-60-90 day plan when you first started in your role? Or your big-picture roadmap for your organization? More than likely you’re not quite where you’d like to be, but you’re not alone.

In the intricate, unstable nature of the 20s, it’s easy to get caught up in meeting the minimum expectations for the day that keep your business running.  This is part of why, now more than ever, companies outsource their revenue-generating roles. 

Why Do Companies Outsource?


The adverse context around outsourcing business segments stems from the idea of not relying on your resources. Take into account the time, technology, and talent investments needed to stand up a sales or customer service team when it is not the organization’s core offering. In most cases, a return will be out of sight whereas in outsourcing it is the focus.

Gone are the days of managing multiple licenses when these partnerships have already been made with your provider (such as Salelytics’ partnerships within their tech stack).


By relying on a company that’s offering is centered around these services, the receiving organization is relying on professionals who know their stuff. Years of experience allow for ways to pivot and adapt to solve challenges in the marketplace and beyond. Not only that, but these vendors will produce the right kind of results.

Outsourcing lead generation, for example, generates 43% better results than in-house lead generation. That’s just one part of revenue-generating roles!

Cost Savings

All of those investments mentioned earlier? They’ve been made and are offered across a provider’s portfolio. This means cost-effective pricing for their clients paired with access to the best of the best resources.

Maintaining or Improving Focus

Did you know that, on average, it takes 18 calls to connect to a buyer? Or that a high-growth organization will report an average of 16 touchpoints per prospect within a 2–4-week span? Yikes.

It takes a lot of effort to meaningfully connect with a customer, which doesn’t leave a lot of bandwidth for performing and improving a business’s core mission.

Enhancing the Customer Experience

With an established revenue generation provider, you can trust that they are advancing their technology and investing in new systems to better the customer experience. This will continue to set them apart in the industry.

Additionally, as experts in their space, the outsourcing organization’s training programs reflect that. So, whereas it may take a new program ten months for a sales rep to reach their full potential, an outsourced provider achieves a more informed version in four.

Sharing Risk

When you choose to work with a provider such as Salelytics, it becomes more than a client-to-customer relationship. We choose the term “Client Partner” because that’s what your business is to us. With our size and priorities, we truly win when you win. This motivates us to do our best and work as an extension of your business.

The average salesperson's close rate is less than 20%. Rather than look at this number as discouraging, let it empower you to make your next move. 2024 may be the time to form that trusted, outsourced partnership.



Tessa Vogel, Marketing Content Manager
As a Marketing Content Manager, I'm passionate about bringing creativity to business. Through leadership, content writing, photography, social media, and campaign building, I'm able to find that intersection.

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