Sales Scape

Bringing you the latest insights from the inside sales, customer care, and account management subject matter experts here at Salelytics.

Sales Scape

Bringing you the latest insights from the inside sales, customer care, and account management subject matter experts here at Salelytics.

Sales Scape

Crafting a Compelling Resume

by Kelsey Sjoquist
August 28, 2023
10 Tips to Help You Master the Art of Selling Yourself

In today's competitive job market, your resume acts as your first impression on potential employers. But gone are the days of rigid, monotone CVs. Today, it's all about selling yourself and communicating the value you’d bring as an employee. Let's break down how to craft a business resume that’ll help you stand out from the pack!

1. Understand Your Audience:

Before you put pen to paper – or fingers to keyboard – take a moment to determine the culture and values of the companies you're targeting. Each business has its unique personality, so tailor your language to resonate with what they find important. If it's a startup, feel free to infuse a touch of innovative flair. For more traditional firms, keep it polished and poised.

2. Keywords are Key:

Think of keywords as the breadcrumbs that lead recruiters to your resume. These are the phrases that make your resume pop in the eyes of automated applicant tracking systems (ATS) and search engines. Research industry-specific keywords and naturally weave them into your content for maximum SEO impact.

3. Tell Your Story:

Instead of robotic job descriptions, weave your experiences into a narrative that captures the essence of your professional journey. Share your accomplishments with a touch of enthusiasm, explaining how you contributed to projects or exceeded targets. This narrative approach makes your resume more engaging and memorable.

4. Action Verbs Spice It Up:

Think of action verbs as the seasoning that brings out the flavor in your resume. Swap the standard bland phrases like "managed" or "handled" for more interesting verbs like "initiated," "spearheaded," or "cultivated." These verbs infuse vitality into your achievements and keep the reader engaged.

5. Quantify Your Achievements:

Numbers are your secret weapon. They add a layer of credibility and precision to your accomplishments. Instead of vaguely mentioning you "improved processes," say you "streamlined operations, reducing costs by 15%." Tangible results always stand out.

6. Keep It Simple and Short:

Business professionals are often swamped with tasks, so they appreciate resumes that get straight to the point. Use bullet points to succinctly list your accomplishments. Keep paragraphs brief, making it a breeze for recruiters to scan your resume in mere seconds. Anything longer than a page is usually seen as overkill.

7. Showcase Soft Skills:

In the business world, soft skills are like gold dust. Don't shy away from displaying your exceptional communication, leadership, and teamwork skills. Weave them into your accomplishments using anecdotes that showcase your interpersonal prowess.

8. A Dash of Personality:

Yes, business is serious, but that doesn't mean your resume has to be devoid of personality. A subtle touch of who you are beyond the office walls can humanize your application. A brief mention of relevant hobbies or interests can be a conversation starter during interviews.

9. Review and Edit Before Submitting:

Proofread your resume diligently. Typos and grammatical errors can tarnish your professional image and are an instant turn off for most employers. And don't just rely on spell check – get a fresh pair of eyes to look over your resume for you.

10. Embrace Clean Design:

A cluttered resume is as off-putting as a messy desk. Use ample white space, clear headings, and a legible font to create a polished and visually appealing layout. Think of your resume as a well-organized boardroom presentation – easy to follow and visually impressive.

In Conclusion:

Creating a resume that stands out and sells you as an employee can be a tricky thing to master. But by knowing your audience, integrating keywords seamlessly, and letting your achievements tell compelling stories, you're well on your way to crafting a resume that will open doors wherever your career takes you. Let your resume be a testament to your skills, your accomplishments, and your readiness to tackle the next big challenge in your professional journey. Remember, your resume is your unique story; tell it in a way that resonates with hiring managers and sets you on the path to career success. Good luck!

Kelsey Sjoquist, Talent Acquisition Supervisor
Kelsey began her career with Salelytics in 2021 and hasn't looked back since! She's currently working with the Talent acquisition team, but when she's not at work she's a proud mother, foodie, and soccer fan.

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