CASE STUDY

Pulling Together the Fragmented Convenience Store Landscape

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THE OBJECTIVE
Implement long-term growth strategies in the fragmented Independent C-Store channel.

Constant pressure – year over year – has been key to fueling growth in Convenience with Salelytics.

For more than twenty years, Salelytics has refreshed innovation for an essential item in Convenience Wholesale nationwide.

It takes excellent relationships and salespeople to maintain years of growth in Fuel and Non-Fuel Convenience staple categories. In partnership with our Client, Salelytics Sales Associates have produced over two decades of increasing revenue by constantly upselling innovations and new versions that get attention through fast-moving displays and counter trays.

THE SALELYTICS SOLUTION
Walk with a swagger…Be the leader

With a lion’s share of the market, this Salelytics team is focused on creating and communicating innovative marketing and promotions that constantly put the newest versions of products in front of consumers while driving store traffic and better margins for store owners.

Differentiated programs help drive both Wholesale distribution and Retail consumption.

We use our power as the Market Leader to help customers make smarter category decisions.

Salelytics leverages relationships to maximize:
  • Promotional Positioning at the accounts
  • Rebate Programs
  • Display Programs
  • New Distribution Programs
  • Small Chain Involvement
  • Strength at the Independent Stores
  • Retail Counselor influence
  • High visibility placement
Our team works forward, leading customer planning around:
  • Color Trends
  • Sports Season changeover
  • Bonus Packs
  • Custom Logo items
  • Entertainment Tie-ins
  • Self-Expression items
RESULTS
4.8% YoY Average Growth!
By partnering with Salelytics to penetrate deeper into the Convenience market, our client has a greater reach and a lower cost of sales.


Just like a Field Organization, our attendance at National Business meetings kicks off the year's marketing and planning calendar, setting us up with the tools required to deliver more this year than last at a pace just short of 5%.

IS YOUR ORGANIZATION READY TO GET SERIOUS IN THE C-STORE SPACE?
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