CASE STUDY

Salelytics Manages Account Territory in Grocery

Contracted traveling sellers reversed declines at mid-size retail and wholesale grocers. Dedicated client team wins versus previous broker sales model.
Program Start Date: 2014

Grocery and Other Retail

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Products/Services: Major HBA and non-food brands with aggressive growth goals.

Sales Challenges: Previous broker coverage was not successful at building growth relationships with small and mid-sized accounts and failed to capitalize on distribution and display opportunities.

Sales Solutions/Models: Working closely with our Client partner, Salelytics built a large sales team that travels to customers that had potential but were on decline to build better selling relationships.

Our dedicated client team reversed the downward trend and owns all aspects of the account relationship, the same as a client Field Rep would, building distribution of new items, setting ads, displays and promotions, and creating a great relationship with the Customers.
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