Salelytics Drives Sales in Regional Convenience Stores
Full Account Management program managing mid and small convenience channel accounts.
Program Start Date: 2002
To find out how Salelytics can help you improve your sales, call 888.999.9833.
Products: Market leader in the Lighter category with Stationery and Shave products being the number two brands in the country in their respective categories. Lighters account for 95% of sales.
Sales Challenges: Competitive pressures created diminishing revenue in midsized regional and local accounts, in a highly competitive category.
Sales Solutions/Models: Salelytics took over this segment of accounts from underperforming brokers with a Full Account Management program, proactively developing relationships on behalf of the client, growing these accounts with increased display support while bringing in new customers.
Results: The team manages and supports 300 distributors serving the Independent Convenience Store channel, generating tens of millions in sales with growth averaging 5% to 9% annually over the past three years.