Campaign Support of Retail Execution

Program Start Date: 2021

Convenience Channel

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Products: Tobacco Alternative

Sales Challenge: Lack of visibility into the retail execution of a major introductory promotion at a 4200-store chain

Sales Solution: Salelytics Business Development team ran campaign calls into convenience chain locations to introduce the new Tobacco Alternative line and to activate promotional execution including signage and item distribution checks

Campaign Results: 
  • Significantly increased retail execution in Campaign covered stores versus control group of uncovered stores 
  • 89% “Day One” promotion participation ensuring maximum sales from the promotional investment
  • The Campaign identified out of stock issues that the Client could quickly correct with the Chain.
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